Vicky Wei-Ju Chen, MS

Vicky serves as a Graduate Research Associate in IRP. She is a Ph.D. candidate in Consumer Sciences, with a minor in Statistics, at The Ohio State University.  

Vicky earned her M.S. degree from National Taiwan University in Taiwan. Her research focuses on marketing communication strategies and consumer behavior in technological innovations. She is passionate about using quantitative and qualitative techniques to address real-world challenges. During her studies at The Ohio State University, she interned as a customer experience researcher with the State Farm Enterprise Research team and also served as a data science intern at Nielsen. Before enrolling in her Ph.D. program, she held the position of marketing supervisor at both a hotel and a marketing agency.